Coaching is a journey that the client takes on his own. What he finds he owns. The coach is there just to assist the client.
A common mistake is made when a client says: “I can change! I must change!” and the coach thinks that the client WANTS to change. A good question might be in such a situation “Do you want to change?”. That’s where coaching starts. The client must convince the coach (s)he is willing to change.
Coaching is NOT consultancy.
Coaching is NOT psychology.
Coaching is NOT therapy.